Challenge: To increase brand awareness for Compass in the Greater Atlanta area through a creative, interactive, and hyper-local marketing campaign(s) that connects Compass with the community.

The goal was to establish a legacy in Atlanta— a city rich with history and where people show loyalty to their roots.  By creating awareness of the brand as a national luxury tech and real estate company that shares local roots through a highly localized experience, we developed brand stability and connection with the community to start Compass’ legacy.

Launching in Spring 2023 https://www.atlantalegacytrail.com/