The Sequin #ChangeTheScript campaign tackles the issue of gender-based price disparities, known as Pink Taxes, which unfairly burden women with extra charges simply because of their gender. Sequin, a credit card designed to empower women and help them build credit, is at the forefront of this campaign to end discriminatory practices and narrow the financial gender gap. The campaign's core message is straightforward: being a woman should not result in financial discrimination. It aims to ignite a dialogue on gender equality in pricing and challenging societal norms to create a more equitable future.