Challenge: Develop a campaign to communicate strong messaging and increase brand awareness effectively.

Worst chore ever? You guessed it, LAUNDRY. It is a never-ending, unavoidable, and repetitive task. Even after cautiously following the instructions, you risk losing your favorite pair of jeans forever. Tide Cleaners have you covered– a convenient, on-demand laundry service that saves you time while you go out and get your hands dirty. #MoreLifeLessLaundry lets people live their life and spend time on things that bring them joy instead of chores.