Challenge: Launch Audiobooks in a big way by authentically connecting with Gen Z and showing them Spotify is more than just music.

Spotify will get Gen-Z and Millenial book lovers, from fantasy fanatics to paperback bookworms, on Spotify to get their personalized, AI-generated audiobooks. After completing a quiz, they’ll be paired with a fictional character to journey through their story. These short stories would enable them to express themselves authentically.