Zoom - Data Driven Campaign
Challenge: Use statistics that could be perceived as boring and seamlessly integrate them to make an exciting campaign.
Zoom calls have become an integral part of our daily lives. It is how we work, learn and connect. Whether you attend online classes or work from home, we have all made an excuse, and every reason is unique, just like you. #ZoomAsYouAre is a campaign to share your life behind the screen. We used humor to reveal excuses people used during virtual meetings while doing something else. It promotes a sense of comfort and community by highlighting moments of our daily lives and the idea that you can come as you are.
Challenge: Use statistics that could be perceived as boring and seamlessly integrate them to make an exciting campaign.
Zoom calls have become an integral part of our daily lives. It is how we work, learn and connect. Whether you attend online classes or work from home, we have all made an excuse, and every reason is unique, just like you. #ZoomAsYouAre is a campaign to share your life behind the screen. We used humor to reveal excuses people used during virtual meetings while doing something else. It promotes a sense of comfort and community by highlighting moments of our daily lives and the idea that you can come as you are.
Team: Michelle Puri, Arsham Maleki & Anvisha Vora
Role: Art Direction
